<![CDATA[ - the dezign blog]]>Sun, 19 Nov 2017 19:44:15 -0500Weebly<![CDATA[7 Elements of Dezign Receives 2013 Best of Sylvan Lake Award!]]>Tue, 04 Feb 2014 17:19:17 GMThttp://sevendezign.com/2/post/2014/02/7-elements-of-dezign-receives-2013-best-of-sylvan-lake-award.html2013 best of sylvan lake award for website design

Sylvan Lake Award Program Honors 7 Elements of Dezign

SYLVAN LAKE October 21, 2013 -- 7 Elements of Dezign has been selected for the 2013 Best of Sylvan Lake Award in the Website Designer category by the Sylvan Lake Award Program.

Each year, the Sylvan Lake Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Sylvan Lake area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Sylvan Lake Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Sylvan Lake Award Program and data provided by third parties.

About the Sylvan Lake Award Program

The Sylvan Lake Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Sylvan Lake area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Sylvan Lake Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

Day in and day out, our goal is simply to provide an honest service that our clients are happy with that delivers results. We're not perfect, and we'll never claim to be, but we execute every project with 100% passion and pride. That being said, it's an unexpected and humbling honor to have been selected for the 2013 Best of Sylvan Lake Award in the Website Designer category!
-Chris Ditty

SOURCE: Sylvan Lake Award Program

Sylvan Lake Award Program
Email: PublicRelations@claimaward.com
URL: http://www.claimaward.com

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<![CDATA[Making Sense of... the Index Page]]>Wed, 06 Mar 2013 22:39:34 GMThttp://sevendezign.com/2/post/2013/03/making-sense-of-the-index-page.htmlWhy does the word 'index' appear as the page title, instead of 'home'?

This seems to be a hot topic lately- Google identifying a 'home' page as, for example www.mysite.com/index. After all, this is typically where the name of your page is defined by your title tag. However, the term index can refer to several different things in the context of the web. 

In this case, what we're seeing is how Google identifies an Index page. While we recognize it as a 'home' page, an index page is the identification of the main (or home) page of a web site. 

To put this into context, search engines don't actually search the entire web. Truth be told, they operate from enormous "indexes" of information: videos, documents, web pages, etc. When the search engines send out software (also known as search engine spiders) to crawl the web, they are actively "indexing" new content to be included in that particular search engine's index.

So if you're curious why your home page shows up as www.mysite.com/index, it's because Google has already 'indexed' your home page.

I hope that helps! 

Making sense of website design, development and SEO is what we do-

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<![CDATA[WHY Your Company Needs a Mobile Friendly Website]]>Mon, 15 Oct 2012 21:17:27 GMThttp://sevendezign.com/2/post/2012/10/why-your-company-needs-a-mobile-friendly-website.htmlAccording to Google on its Mobile Ads Blog: Two thirds of consumers report they’re more likely to buy from a mobile-friendly site, and a little less than two thirds (61%) say they'll abandon a mobile site if they don't see what they want right away.

Those findings are from a Google survey conducted by Sterling Research and SmithGeiger in July of just over 1,000 US smartphone Internet users. In the survey 96% of consumers reported they've encountered sites that were clearly not designed for mobile devices. (Think of a newspaper site that simply makes itself tiny to fit a tablet screen- Painful.) At the same time, 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly. Conversely, of those who have visited a mobile-friendly site, 74% say they're more likely to return.

"The fastest path to mobile customers is through a mobile-friendly site," concludes Google. 

"If your site offers a great mobile experience, users are more likely to make a purchase."

In February, DudaMobile reported that nearly 20% of visits to small business sites led to an immediate call to the business (e.g. with click-to-call), with some local businesses skewing much higher (e.g., pizzerias at 32%, car services at 27.8%). But businesses have to earn that call with a mobile-friendly site that puts that phone number above the fold and in eyeshot.

Google concludes from their new study that non-mobile friendly sites can actually damage a company's reputation: 36% of respondents said they felt like they've wasted their time by visiting those sites, and 52% of users said that a bad mobile experience made them less likely to engage with a company. Almost half felt that a site that works poorly on a smartphone is an indicator that a company that does not care about their business. The upshot seems to be that mobile success is up to each business to win or lose. Consumers expect it. Nay, demand it.

As part of a larger branding and website project 7 Dezign recently completed for Hi-Tech Heating & Cooling, we designed their mobile site to provide quick and easy access to the core services their current (and prospective) customers regularly contact them for. In addition to being an extension of their updated online presence that is both intuitive and functional, Hi-Tech HVAC's new mobile site also collects detailed analytics designed to help them monitor HOW it's being used and what features lead to the most conversions.

source: marketingvox.com

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<![CDATA[Dog Days at the Office]]>Tue, 02 Oct 2012 02:32:32 GMThttp://sevendezign.com/2/post/2012/10/dog-days-at-the-office.htmlThere's a lot to be said for just how much dogs have the power to positively impact our lives. Below is a great perspective from the October 2012 Costco Connection-
<![CDATA[The Ultimate Guide to Facebook Fan Engagement (re-post)]]>Sat, 10 Mar 2012 02:08:59 GMThttp://sevendezign.com/2/post/2012/03/the-ultimate-guide-to-facebook-fan-engagement-re-post.htmlby: Jeff Bullas  posted 03/07/2012
Even though it feels like Facebook has been part of our lives forever, Facebook "pages" for business have only been with us for just three years.Businesses are still learning the most effective ways to engage with fans. The questions often being asked are:

1. How often should we post?

2. What type of posts will drive fan engagement?

3. When should we publish our wall updates?

Research by Buddy Media has the answers. Although the data is taken from user engagement of the top 100 retailers during a six-month period in 2011, some of the lessons can apply to many types of businesses.
Here are the findings:

1. Best time to post: 8 p.m.-7 a.m.

The analysis showed it was best to post when fans were not at work; between the hours of 8 p.m. and 7 a.m. Post during these "non-busy" hours to increase likes and comments.
2. Best days to post: Wednesdays

Although most of the brands posted regularly throughout the week, it's best to publish on Wednesdays and Sundays to boost engagement. 
3. Daily posts: one to two

Quality, not quantity, counts when publishing to your wall. Posting once or twice a day results in a 40 percent higher engagement rate compared with posting more than three times a day.
4. Weekly posts: one to four times

Don't overcrowd users' news feeds with too many posts during the week. Posting one to four times weekly produces 71 percent higher user engagement than five or more posts in a given week for retail brands. 
5. Length of posts: 1-40 characters is best

Posts less than 80 characters in length receive 66 percent higher engagement than longer posts. More concise posts—those between one and 40 characters—generate the most engagement. Only 5 percent of all retail brand wall posts are less than 40 characters in length, even though these receive 86 percent higher fan engagement. 
6. Best way to spark a dialogue: ask questions

Ask questions to get fans talking. Posts with questions generate more than double the amount of comments than non-question posts. 
7. Best structure: fill in the blank

One of the most underutilized post techniques is one of the most engaging. Data shows that brand posts employing the fill in the blank strategy (e.g. I like …) generate comment rates nine times higher than other posts. Less than 1 percent of retail brands use this tactic. 
8. Best keywords for deals: "coupons" and "$ off"

When it comes to deals, fans look for a straightforward offer. The top 10 sales keywords were analyzed to determine which receive the most user engagement. Posts containing the words "$ off" and "coupon" receive the highest fan engagement. Posts containing "$ off" receive a 55 percent higher user engagement rate, followed by posts containing the word "coupon," which is 39 percent above the average.

Popular words, such as "sale" and "% off," received the lowest fan engagement. 
9. Best coupon offer: cash discounts

Fans prefer tangible cash discounts, even if the dollar amount is low. When offering coupons, don't make fans do the math. The data indicates that "$ off" offers generate twice the engagement than "% off." Even small "$ off" discounts—less than $10—receive 17 percent higher engagement than "% off" promotions. 
10. Post type: text only

Simple posts achieve the most engagement. The two most effective types of retail brand posts contain a single photo attachment or use only words. Status posts—posts that contain only words—receive 94 percent higher engagement than average.

Avoid more complicated posts, such as those with attached links and thumbnail photos. 
Jeff Bullas is a digital media coach, mentor, consultant and speaker. He blogs at JeffBullas.com,where a version of this article originally ran.
<![CDATA[The Inbound Marketing Process]]>Fri, 09 Mar 2012 08:00:00 GMThttp://sevendezign.com/2/post/2012/03/first-post.htmlWith technology and online marketing tools evolving faster than a ten-gigabit connection, it's tough to stay on top of the all the latest trends, let alone become proficient in using them. As one of my favorite movie icons, Ferris Bueller once noted, "[...] Life moves pretty fast. If you don't stop and look around once in a while, you could miss it!" 

So in the spirit Ferris suggests, I wanted to share a well crafted infographic that does an amazing job of explaining the concept and process of 'Inbound Marketing'. However, make no mistake- understanding the concept and effectively implementing it are two very different things. Fortunately, curious, passionate and energetic creative junkies, designers, and brand strategists like us thrive on the opportunity to implement the latest technologies and the resulting outcomes our clients enjoy-

Read the full article at: http://blog.hotspot.com

The Inbound Marketing Process Infographic

The Inbound Marketing Process Infographic